Get Into Bed With the World's Most Expensive Pillow! $2,300 Eiderdown Pillows Also Make Ideal June Wedding Gifts.

LA CROSSE, Wis., June 9 /PRNewswire/ -- Is it a pillow -- or is it an investment?

People will be talking about what you do in bed when they learn that you're sleeping with what is believed to be the world's most expensive pillow.

Introducing a brand-new creation from The Company Store, its luxurious $2,300 eiderdown pillow (in king size), made with the coveted and scarce down of the Arctic Circle's eider duck. See http://www.thecompanystore.com.

Eiderdown, the finest down in the world, is "so light and soft -- so sinfully luxurious -- your friends and neighbors will have 'pillow envy,'" says David Pipkorn, pillow pundit and vice president of manufacturing for The Company Store, of La Crosse, Wisconsin, leading manufacturers and marketers of sleep-comfort products, including down comforters, pillows and featherbeds.

These limited edition bedroom masterpieces, the first eiderdown pillows in The Company Store's 88-year history, are hand-crafted by its skilled custom-shop seamstresses using the finest materials available, including an indescribably smooth cover of 100 percent unbleached, 435-thread count silk, woven in Germany.

Eider ducks line their nests with their own down to provide the ultimate in warmth and comfort for their offspring. The down, the finest in the world, is harvested from coastal and island eider duck colonies after the eggs have hatched and the nests have been abandoned.

Iceland, where the eider ducks are a protected species, is the world's largest source of eiderdown. Many of Iceland's coastal farmers also provide eider ducks with nesting boxes and protection from predators.

The Company Store's Pipkorn says eiderdown pillows make thoughtful wedding presents for brides and grooms in June -- and throughout the year.

For those on tighter budgets, he points out that The Company Store offers a queen size eiderdown pillow, priced at $2,000, or a standard size eiderdown pillow, priced at only $1,800.

Pipkorn cautions that there could be "a bit of a 'down'side" to ownership of eiderdown pillows:

-- It is not advisable to use them in pillow fights.

-- If you buy an eiderdown pillow for yourself, you're probably going to

have to buy one for your spouse.

-- Your relatives will think you've come into money, and will expect you

to pick up the tab at fancy restaurants.

If you prefer to spend substantially less for a superb pillow, Pipkorn suggests the king-size European polar white goose down pillow listed in The Company Store catalog for $99, a tidy savings of $2,201 over the eiderdown version.

Either way, he says, "You'll sleep like a millionaire."

The Company Store, located in La Crosse, Wisconsin, is a major home furnishings and home fashions company, and manufacturer of quality down products, which it markets, along with related brand-name products, through direct mail catalogs and the Internet, at http://www.thecompanystore.com.

It is a supporter of the non-profit National Sleep Foundation in Washington, DC, and a sponsor of the foundation's National Sleep Awareness Week.

The Company Store is a division of Hanover Direct, Inc., a leading specialty direct marketer of branded merchandise to consumers through a portfolio of catalog and E-commerce platforms.